Hannah Graffeo

 Experience


Rectangle Copy 8.png
 

Professional Experience


Principal XD RESEARCHER | INTUIT | April 2024 - CURRENT

Joined the Mailchimp UX Research Team to work cross-functionally, focusing on the users’ End-to-End workflows, identifying opportunities across multiple products, experiences, and tasks.

SENIOR XD RESEARCHER | INTUIT | NOV 2021 - April 2024

Working with the Intuit TurboTax Live team to build exceptional user experiences for industry professionals to better serve our consumer base and reach financial wellbeing.

Design Research Lead | Movable Ink | MAY 2021 - NOV 2021

Led the Design Research practice at a fastly growing marketing technology startup. Created collaborative workflows and opportunities to integrate user needs into strategic product roadmaps. Led research on Artificial Intelligence and Machine Learning marketing solutions.

Senior Design Researcher | MOVABLE INK | JAN 2020 - MAY 2021

Built and refined the Design Research practice for Movable Ink’s cross functional teams, while leading explorations into solutions leveraging Artificial Intelligence and Machine Learning.

Design Researcher | Movable ink | nov 2018 - jan 2020

Established a lean research practice for Movable Ink’s Product Design and Product Management teams. Advanced the team’s knowledge of our users by over 150%.

Design Researcher | IBM watson for oncology | jun 2015 - nov 2018

Established a research practice for the New York based Watson Health Design team. Explored the needs and experiences of Medical Oncologists, patients, and their care teams. Helped to guide meaningful improvements to the Watson Health systems.

Global Client Researcher | ibm watson for oncology | aug 2017- nov2018

Led onsite research at multiple medical facilities throughout the United States and Asia. Collaborated with IBM Clinical Sales teams and Clients to improve our understanding of their needs and establish close, collaborative relationships to inform product directions.

Partnership Team UX Researcher | IBM & American Cancer Society | oct 2016 - nov 2016

In partnership with the American Cancer Society, established and carried out a research protocol appropriate to sensitive healthcare environments. Defined a meaningful approach to delivering support to patients and caregivers undergoing cancer treatment.

 
 

Recognitions and Design Advocacy


SOCIAL INNOVATION CHALLENGE JUDGE | INTUIT INNOVATION | NOV 2022

Acted as volunteer judge for high school students participating in Intuit’s Social Innovation Challenge. Provided feedback and support for participating teams in regards to their design thinking processes, user research, and synthesis documentation.

HEXAGON MENTORSHIP PANELIST | career prep series | OCT 2021

Spoke on a mentorship panel for women and non-binary folks growing their UX careers, providing advice and recommendations on Resumes, Portfolios, and securing new jobs.

New York Times Vocational Series Subject | “An Ethnographer of Cancer Care” | Feb 2017

Subject of the New York Times series sharing stories from various career paths. Shared the experience of working on Watson products in the space of cancer care. Read the full article here.

Design Thinking Facilitator | AIGA & IBM | 2017

Facilitated a series of Design Thinking workshops with AIGA Board Members to establish a collaborative relationship between AIGA and the IBM Design community.

Education Series Facilitator | Cooper Hewitt | 2016 - 2017

Facilitated Design Thinking workshops for young adults and children focused on climate change and the planet. Educated individuals on the power of design to solve complex and meaningful challenges.

Guest Speaker | The Weather Company National Sales Conference | 2016

Spoke to 300+ members of The Weather Company’s national sales team. Shared my experience working with IBM Design practices to build more meaningful outcomes in the healthcare space.

Patent: Graffeo et al. | “Food storage device for children” | United States, 9,877,613 | 2016

Along with a multidisciplinary team, patented an innovative approach to providing young children with fresh and healthy snack options while “on the go.”

 
 

Education


Masters of Integrated Innovation for Products & Service | Carnegie Mellon University | 2014 - 2015

Graduated with a Masters centered on Product and Service development and innovation through the lens of collaboration between Product Managers, Engineers, and Designers.

Bachelor of Fine Arts in Sculpture and Extended Media | Virginia Commonwealth University | 2009 - 2013

Graduated with a Bachelors of Fine Arts in the Sculpture department with a minor of Media Studies & Communication and a focus in Crafts and Material Studies.

 
 

Community


President | NEW YORK HARRIERS | 2023 - current

Lead the board and team members of the New York Harriers, hosting regular events, planning local and community engagements, encouraging outreach and development of our members, and being available to meet the needs of our board, coaches, and members.

Race director | NEW YORK HARRIER mile & donut relay | 2022 - current

In partnership with the New York Harrier board and Elite Feats, plan and direct the annual Mile and Donut Relay events, hosting over 200 participants in running and community events at the East River track. Manage marketing, vendor management, and on-site logistics for a successful race day.

BOARD MEMBER | NEW YORK HARRIERS | 2022 - 2023

Plan and facilitate events, logistics, and general management of the team in order to uphold a safe and supportive community for members of the New York Harriers.

CAPTAIN OPEN WOMEN’S TEAM | NEW YORK HARRIERS | 2021 - 2022

Coordinate, encourage, and support the growth and development of the 62 active members of the Women’s Open Team for the New York Harriers, an NYC based running team.

MOVABLE PINK PRESS SECRETARY | MOVABLE INK | 2020 - 2021

Contribute to the mission of Diversity, Equity, and Inclusion at Movable Ink as a member of the Planning Committee for Movable Pink, an organization devoted to representing and advocating for the needs of women and non-binary folks throughout our community.